DSAG Annual Congress 2017 – a complete success

Once again this year, Softway AG successfully participated in the 18th DSAG Annual Congress, which took place in Bremen from September 26 to 28, 2017. Just in time for the annual congress of the German-speaking SAP® user group e. V. (DSAG) under this year’s motto “Between the worlds: ERP and digital platforms”, Softway AG presented its short film “Darth SAPs”. Against this backdrop, interested parties and visitors to Softway AG’s customer presentation were able to look forward to a very special event, as was the case last year.

Darth SAPs

“That was a brilliant presentation and really something different.”

This year, the Softway AG customer presentation was no longer just about singing, but participants could also look forward to the premiere of the short film “Darth SAPs”, which had already been promoted in advance with a trailer. This short film illustrated current and future problems with the frequently used older SAP® technology “SAPscript” in an entertaining way.

As part of the film, visitors became part of a unique journey based on the successful Star Wars films. Equipped with popcorn in a movie theater atmosphere, participants could decide whether they wanted to stay on the “dark side” (SAPscript) or switch to the “light side” (SIFbA).

The film premiere and the subsequent customer presentation entitled “Your forms in the future – Simple. Faster. Better.” in the form of a panel discussion in cooperation with Heidelberger Druckmaschinen AG as a best practice were very well received by the presentation participants. From emotional statements such as “that was great!” or “what an innovative idea” to “a really good 45 minutes with information to the point”, the response was consistently positive.

The short film was primarily about forms and output management, a core area of SOFTWAY AG.

With this, SOFTWAY AG is pursuing the goal of bringing SAP® documents, especially forms, into top form. For this purpose, Softway AG provides the “Softway Solution Package” (SSP Forms), which enables you to react quickly and easily to changing requirements and to implement them. This is only possible because SSP Forms provides a clear, transparent and intuitive interface. This makes it easier to grasp and understand the complexity and special features of forms.

Positive balance sheet

“The response really couldn’t have been better,” said István Veiland – CEO of SOFTWAY AG – summing up.
With over 4,500 visitors, numerous positive responses from existing customer contacts and new prospects for SOFTWAY AG’s products, especially the Softway Solution Package (SSP Forms), the performance apparently struck a chord with the public and put its finger on the need to convert old SAP systems.

“Our expectations were even exceeded,” agrees Hans-Jürgen Pfister – Sales Manager at SOFTWAY AG.

We are once again on the upswing. Compared to last year, the number of interested parties has once again increased enormously. The reason for this is the absolutely gigantic reaction of the specialist audience to our customer presentation with Heidelberger Druckmaschinen AG at the DSAG annual congress in Bremen.
There we organized “big cinema”. With the specially created film “Darth SAPs”, we sent the audience on a “visual” hero’s journey into a new world of forms. Mr Axel Hofer, project manager at HDM, shone in his role as the herald R/2 Hofer, who gave our hero ABAP van Develop the decisive tip.
We are already looking forward to the next event, the Technology Days in Stuttgart, where we will be presenting ourselves again on the subject of form optimization.